Before 1881

Tokat is a city well known with its viniculture during past centuries. After Fatih Sultan Mehmet conquered Istanbul, he had the gardeners brought from Tokat to establish fruit gardens and vineyards in Istanbul, Beykoz.


The most beautiful vineyards of Tokat that are still available have been formed by school teachers upon establishment of Cizvit school in Tokat. In these vineyards built in the form of terracing, mostly Narince grape has been started to be grown. Narince is a type of table grape for molasses and wine that is durable for transport, thick peeled, in firewood color, with high fermented grape juice performance.


Mustafa Vasfi Diren who was born in Tokat which is well-known with its vineyards started to be interested in winemaking when he was attending to Bursa Agricultural Vocational School in between 1940-1943. His belief that overall development of the country was depending on agriculture and the fact that Central Anatolia was the motherland of grape caused winemaking to be his personal concern.


Following a preparation for 18 years, he produced 15 tons wine in the factory he established in the house in the first year.


The fact that Diren Wines became the winner with the highest grade in the first Turkish Winemaking Competition organized in Manisa in 1963 increased interest of M. Vasfi Diren in the matter. Needing more information and technology for a better production, M. Vasfi Diren entered in a close cooperation with Ankara Faculty of Agriculture and Istanbul Directorate of Monopoly Institutes. He examined wine facilities in Ren and Mosel valleys in his travel to Germany which was one of the countries having advanced technology in winemaking in 1963 and prepared the project targeting a capacity of 1.5 million liters and implemented import of the machines in 1964 by placing orders for new machines to modernize existing facilities.


He decided to direct his children to have education in Türkiye and abroad with his belief that wine might be produced passionately, might arrive to higher levels with transfer of information and knowledge during generations. His older son Orhan Ziya Diren studied in Dijon University Faculty of Science Oenology (Viniculture Engineering) in France between 1968-1973.


M. Vasfi Diren continued working to take Diren Wines to higher levels with his children after other son Ali Riza Diren went to Germany for professional education, Nihal Diren studied in Türkiye and became a food engineer, his younger son Erol Diren completed department of mechanical engineering.

1990 - 2000s

Diren Wines won many certificates and medals in the national and international competitions up to now, put Tokat and Türkiye on the map and achieved Diren name to be written in the world’s wine literature. Wines produced from Narince grape of the region are mostly marketed abroad. The labels are renewed in 2006. Diren Wines which featured its DYREN signature for 48 years and grape origins on its new wine labels in a corporate integrity became signal of nice pleasure, nobility and elegance in the Turkish Winemaking with its studies in style of leaf and embossing used in its designs as well as the simplicity they created on its labels. Thus, its feature of quality wine has reflected to outer appearance of wines. Diren Wines including Karmen Selection, Dörtnal Selection, Karmen, Dörtnal, Kalecik, Vadi, Lökal and Mahlep which got full point from degustators with its color, aroma and bouquet for long years attracted admiration of wine lovers with its renewed labels.